Mercedes-Benz will demonstrate the Drive Kit Plus which combined with a smartphone and app enables the seamless integration
 
Google I/O is an annual developer conference featuring highly 
technical, in-depth sessions, and showcasing the latest from Google’s 
product teams and partners. This year’s conference, which has taken 
place annually since 2008, will showcase Mercedes-Benz and its latest 
integration of Google services in the car.
In one of its SL models, Mercedes-Benz will be demonstrating the 
Drive Kit Plus, a system which in combination with a smartphone and a 
special app enables the seamless integration of the smartphone into the 
vehicle’s infotainment architecture. And with the Digital DriveStyle App
 developed by Mercedes-Benz, the main functions of the smartphone can be
 organised under the headings Social, Media and Places and called up on 
the vehicle display – and also accessed safely and conveniently while 
driving via the COMAND controller or by using the voice based 
intelligent personal assistant. The Drive Kit Plus is available as an 
accessory for virtually all current Mercedes-Benz model series.
Digital DriveStyle App makes use of Google’s Places API
In the concept version of Digital DriveStyle on display at Google 
I/O, Mercedes-Benz is demonstrating the capabilities of Google’s Places 
API with four new features.
“Faster search, everywhere you go”: Whether it’s a street address or 
nearby restaurant, find your destination faster with the Google Places 
Autocomplete API, which predicts the most likely destinations as you 
type.
“Preview destinations on-the-go”: Explore landmarks, parks, and 
storefronts from around the world with 360-degree Street View imagery 
and Google+ Local photos.
“Know the hottest spots in town”: Radar View uses the Google Places 
API Radar Search and Heatmaps to guide you to the center of the action 
by visualizing areas with high concentrations of night clubs, 
restaurants and shopping centers.
“Get live traffic conditions”: integration of Google’s traffic 
service, providing a color-coded overlay of real-time traffic conditions
 on a Google Map.
Digital DriveStyle App due to be updated in the first half of 2013
These features are still expected to be integrated into the Digital 
DriveStyle App in the first half of 2013. Customers who already own a 
Drive Kit Plus and are using the app can obtain an updated version via 
the App Store. This avoids customers having to visit their Mercedes-Benz
 dealer or workshop to be able to use the new services.
While the majority of the product as demonstrated at Google I/O will 
be released to the public, Mercedes-Benz is additionally previewing a 
proof-of-concept feature whose market introduction plans have yet to be 
determined: a City Guide using Places API Radar Search to visualize the 
concentration of various features (nightlife, shopping, etc) as a 
graphical overlay on a Google Map.
Mercedes-Benz at the center of innovation
Back as early as the beginning of the 1990s, Mercedes-Benz recognised
 the importance of having a presence in the innovation centre of Silicon
 Valley – and as a result in 1995 became the world’s first automotive 
manufacturer to open a research site in Palo Alto. Today, Mercedes-Benz 
Research & Development North America, Inc. (MBRDNA) has around 140 
employees, the largest workforce of all of the automotive manufacturers 
located in Silicon Valley.
The Digital DriveStyle App has been fully developed in-house by 
Mercedes-Benz, with all of the functionality and design having been 
worked on by MBRDNA. The integration of Google content is a result of 
the close cooperation between the developers from Mountain View. This 
has been made possible thanks to a partnership between Google and 
Mercedes-Benz, announced at CES 2012.
The Drive Kit Plus, which enables the smartphone to be connected to 
the vehicle, was developed by Mercedes-Benz Accessories GmbH. 
Glossary
Smartphone integration: the Drive Kit Plus currently
 enables Apple’s iPhone 4/4S to be integrated into a vehicle. 
Integration of the iPhone 5 is being worked on and should follow later 
this year.
Digital DriveStyle App: an application programmed by
 Mercedes-Benz which outputs the smartphone’s main content (currently 
the iPhone 4/4S) on the vehicle display so that it can be accessed 
safely and conveniently while on the road – via the COMAND controller 
and/or by using the voice based intelligent personal assistant 
(currently Apple’s Siri). 
Drive Kit Plus: the Drive Kit Plus is a hardware 
cradle which enables the smartphone to be connected to the vehicle. The 
Drive Kit Plus can be ordered ex factory for Mercedes-Benz A-Class 
models. A retrofit solution is also available from Mercedes-Benz 
Accessories GmbH for virtually all current Mercedes-Benz model series.
Places API: A Google product providing accurate 
local search for points of interest, including business and address 
data, around the world. API stands for “Application Programming 
Interface”
Article and image courtesy of eMercedes-Benz News.